Catalyst is a virtual company relying on a team of insurance, management, agency growth and technical professionals to serve our customers.


Tom Baker – CEO and Equity Partner

Tom’s background in marriage and family counseling gives him a unique insight for understanding what motivates people. He traveled nationally as conference speaker as well as leading workshops on marriage, relationships and communication.

Between 2003 and 2009 Tom worked as a consultant for Advanced Automation customers and served as the Senior Editor for “The Source”. Tom was also a featured monthly columnist for Agent & Broker magazine for two years. Tom began Catalyst Insurance Systems in 2009.

Nina Messer – CTO and Equity Partner

20 + years in customer relations previous owner of The Needle Doctor, (Sales of Industrial Sewing Machine and Parts). Messers on the Hill, (restaurant establishment) and Arthurs, an anonymous channel for Employees to vent.   10 years working for a marketing company making Business to Business Marketing. Nina is the Chief Training Office for Catalyst providing personal assistance for agency owners and their team.

Jason Cass

Jason Cass, an insurance veteran, has been an agency owner since 2002. He was named Illinois Young Agent of the Year in 2005, and appointed to Chairman of the National Young Agents Council from 2011-2013. In 2013, he authored Customer Service is Just Foreplay and has been a major influencer in bringing the independent insurance industry current. He is the host of the original insurance podcast, Agent’s Influence and continues to be the voice for independent insurance agents all over the country through his newly branded podcast, Agency Intelligence.

“We started using Symphony 3 years ago. It has changed how our team members look at the organization. One part is they get rewarded if the agency grows commission income each month. The second part is they get rewarded if they do tasks over and above what their regular job duties are. If the team member wants to make more money, the opportunity is there. It also gives us a the way to meet with each team member each quarter to talk about their job.”

Scott Cornelius – ECI Agency

“Manage processes.  Lead people.” is a one hour webinar explaining our unique approach to leadership The objective is to release owners from the job of getting staff to do their job and empower staff ti take personal responsibility for their success.”

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